Conventional coffee prices are the same today as they were forty years ago, and as a
result, coffee producers selling conventional coffee are being driven into poverty with
many now abandoning their farms.
The cooperatives we partner with have historically sold the majority of their member
producers coffee to local exporters at conventional market prices. Although some
producers were growing exceptional microlot coffees, most were not aware of the quality
of the coffee they grew, nor had access to buyers that were willing to pay for it. We
are working with producers to improve their quality.
International markets for certified and non-certified specialty microlot coffee and
well-crafted regional lots are growing rapidly, providing a rare opportunity for
Honduran producers of quality coffees to earn higher incomes.
To assist producers in accessing these markets, our project had to accomplish three
1. Identify, quantify and document the quality of coffee being grown by each producer.
2. Market specialty microlot coffees directly to International buyers and roasters.
3. Facilitate and manage the logistics, allowing our clients to develop a seamless and
worry-free direct relationship with our producers.
Our vision for the Taste Honduras project is to develop a social enterprise that
provides producers with opportunities to diversify and increase income. We are currently
helping farmers produce honey, process coffee blossom tea and cascara and grow
complementary crops such as cocoa. Through economies of scale, centralized processing
facilities, professional business services and efficient supply chain logistics, we are
helping develop opportunities for sustainable economic empowerment.